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It's now November, and that means a new theme: Marketing & Social Media Marketing

RyanJaress

Hey instructors!

A new month means a new topic to explore together!

Throughout November, we'll be focusing on Marketing & Social Media Marketing and the different ways instructors can reach potential learners and grow their audience.

Marketing can take many forms, and there's no one-size-fits-all approach. What works well for one instructor might not necessarily work for another, depending on their course topic, audience, and goals.

Over the coming weeks, we'll explore different approaches to marketing, exchange experiences, and learn from one another.

But before we dive into specific strategies and platforms, let's start with the basics!

Before you start marketing a course, what do you think is the most important thing to consider, and why?

Be sure to post your answers in the comments below!.I look forward to hearing all of your thoughts on this one!👇

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Comments

ValentinDespa

I think even creating the course it is important to engage with your learners on social media to get early feedback, ideas and to gauge enthusiasm.

Mike Pritula

For me it is one sentence: who the course is for, what it gives them, and why I am the right person to teach it. If I can't say it in about 10 seconds, I don't have a clear value proposition yet, and no channel will fix that. For my own work it sounds like this: for business professionals who want to build a career, practical courses from someone who built a strong career himself. Once that sentence is clear, every post, title and promo message gets easier to write. What is your one sentence?

ToddMcLeod

Passion and positioning, those are both important. Teach something if you're passionate about it. Also think about positioning - how demanded is the subject in the marketplace. Prioritize what people want. Then, to get the word out - social media, social media, social media.

That's the theory, but in reality, time slips away.

It's all I can do to do my day job, handle all of my other responsibilities, then create one or two courses a year. After that, I'm out of time. One of the things I have LOVED about partnering with Udemy, is that they handled the marketing. Hopefully this continues!

Robin_Slee

who, what and why. These three should drive everything you create and do.

JoanMouba

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JoanMouba

For me is to make sure you have an identified audience e.g. ideal customer.
Know the benefits you want to provide them.

Why you are the right person for that.
Then iterate.

JoanMouba

I also think that knowing the difference between marketing and selling is important.
Sometimes people try to sell while marketing. For me marketing is like a CV, get attention and noticed. Attract for further discussion and relationship

MattBarnett

I'd add: what happened that made the person look for help today? 'Managers who want to communicate better' is quite broad. 'A new manager preparing for their first difficult performance conversation' gives you a much clearer lesson to demonstrate and a more useful message.

Todd's time constraint matters too. A manageable starting point would be one useful example from an existing lesson, shared where that audience already spends time. Show the problem, demonstrate a small improvement and explain its limits. You can learn from the questions people ask before committing to a demanding posting schedule.

The promise in the marketing should also match how quickly the course delivers something useful. If the message promises practical help, the opening lessons need to get learners doing something.